Introduction
Your margin decides how much profit you make on every sale. In GOGETTERS you set margins per supplier: each supplier connection has its own margin settings. This article shows you where to find them and what each option does.
New to pricing terms like B2B price and SRP? Start with How GOGETTERS calculates your selling price.
The two margin types
Margin on the B2B price: you add a percentage on top of the supplier's purchase price (excluding VAT). VAT is added afterwards. This is the most predictable option: your profit percentage is the same for every product.
Margin on the SRP: you add a percentage on top of the supplier's suggested retail price (including VAT). Use this if you want to stay close to the recommended consumer price, but a bit above (or below) it.
You can only use one of the two at a time. If you fill in one, the other is automatically set to 0.
Set your margin in the Shopify app
Open the GOGETTERS app and go to Suppliers.
Click Settings on the supplier card.
Scroll to the Price margins section.
Fill in B2B price margin (%) or SRP margin (%).
Click Save at the bottom of the page.
The help text under the B2B field gives an example: if the B2B price is 100 and you enter 40, the product price becomes 169.40 (100 + 40% + 21% VAT).
Tip: the SRP margin can also be negative (down to -25%), so you can price slightly below the recommended retail price if you want to be more competitive.
Set your margin in the portal (WooCommerce, Prestashop, CCVShop)
Go to the settings page of the supplier.
In the Price margins card, drag the B2B price slider or the SRP slider to the percentage you want.
Click Save.
Important: existing products are not repriced automatically
A new margin only applies to products you import after saving. Products already in your import list or in your store keep their old price until you click Update all product prices on the same settings page. This recalculates every product of this supplier with your current settings.
Do you want prices to keep following supplier price changes automatically? Enable Auto update pricing under Automation. See Automatic price updates.
Fixed-amount margins
Besides a percentage, you can also work with a fixed amount on top of the B2B price or SRP (for example, always +€5.00). You do this with advanced price rules: every rule can have a percentage and/or a fixed markup. Advanced price rules are available on subscriptions with advanced features. See Advanced price rules.
Minimum margin protection
Our support team can also set a minimum margin between the B2B price and your selling price, as a percentage or a fixed amount (calculated over the price excluding VAT). There are two flavours:
Raise the price: if a product's margin would fall below the minimum, the selling price is increased until the minimum margin is met.
Hide the product: if the price is not raised, products that do not meet the minimum margin are shown as sold out (stock 0) instead. This prevents you from selling at a loss.
Contact support if you want minimum margin protection on a supplier connection.
Price floor and price ceiling
Minimum price: support can set a minimum original SRP and/or a minimum original B2B price for a supplier. Products below that price are simply not imported. Handy if very cheap items are not worth selling for you.
Maximum price: support can set a maximum selling price. Products that end up above this price are shown as sold out in your store. See Control how stock shows in your store.
Need more control?
If one margin for the whole catalogue is too simple - for example, you want 100% margin on cheap products and 30% on expensive ones - use advanced price rules. See Advanced price rules.